Introducing Flux
Date Posted: 09.14.2007

Today we’re announcing a new company called Social Project and a new project called Flux. Although we haven’t officially launched yet, pieces of Flux are already out in the wild. Flux is an open platform that allows websites and bloggers to add community tools to their sites – the sites they control and monetize.

What kind of websites can benefit from the Flux Platform? We’re looking for music artists, influencer blogs, athletes, video content sites, pop culture lovers, or any website that is harnessing a creative community to produce original content.

Key elements of the idea for Flux started taking shape in late 2006. Back then, Social Project didn’t exist, and the company you see today was working on TagWorld. TagWorld was a traditional social network with lots of innovative features, but we realized that waging a feature-war against Walled Garden Social Networks wasn’t where we should be focusing our efforts. We began thinking about disaggregation of community – allowing it to occur in a coherent way across the full spectrum of the web - and how to reach audiences outside of the walled garden of the TagWorld.com website.

At the same time, MTV Networks was also exploring the disaggregated model. In December 2006, MTV Networks became a minority investor in TagWorld.

We hope to help websites and bloggers embrace the disaggregated model that has made each of them so unique, original and interesting – not just Viacom, but content creators everywhere, of all shapes and sizes.

Our goals are straightforward:

(1) Empower content creators with a robust platform of community features and functionality.

(2) Bind communities together with a connective tissue that allows the seamless motion of content, user identity, and personal relationships across the social web.

If you and your online community create great content, please contact us.

- The Social Project Team